December 16, 2020

Of Laces and Grace

#WEAdvertorial — The new Joe San Antonio collection entitled “La Grace” was born out of the essence of Grace, which is about Elegance and Goodwill. Inspired by the refined value of the classic bride, Cathy Gonzaga, better known as Alex, was picked to be the perfect muse. She is the embodiment of bridal timelessness and femininity. Alex has always sought out ageless pieces and has a feminine and graceful touch — aligned with the vision of La Grace. 

Traditional mediums such as French Lace, 3D laces, hand embroidery, and detailed hand painting can all be seen in the delicate gowns and dresses featured in the collection. Soft French Tulle is the primary element used to capture the soul of the entire set. 

The dresses’ individual names were collaborated by Alex & Joe, mostly echoing the names of people they hold dear to their hearts. 

The year 2020 has been very tough for our industry. True to its essence, La Grace remembers all those who were affected by the pandemic and the past calamities. The first sale generated from this collection will be donated to the typhoon survivors in Cagayan De Oro, hopefully enabling them to rebuild their lives as we start a new year.

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La Grace’s Creative Team: Muse: Cathy “Alex” Gonzaga |Photography Oly Ruiz | Videographer: Bob Nicolas | Event Stylist: Gideon Hermosa | Fashion Stylist: Cath Sobrevega | Makeup: Mikka Marcaida | Hair: Jerry Javier| Shoes: Jefferson Si (

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